Actually, it wasn't a "nice" tale, but we wanted an alliterative title...
In 1982, Marvel and the American Cancer Society co-produced a giveaway comic against under-21 smoking starring Spider-Man, Storm of The X-Men and Luke Cage: Power Man vs the villain called...SmokeScreen!
In 1998, they reprinted the comic, but the response from medical offices was poor, with kids not interested in the "old-fashioned" artwork!
So it was decided to keep the script (almost verbatim) and redraw it, start to finish!
